Eqpme.com
Explore how I built EQPME.com, a platform designed to offer "The easiest way to rent equipment," by blending creativity and functionality into a seamless user experience.
Date
2019 - 2024
Role
Co-Founder, Strategy, & Design Lead
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The Challenge
THE EQUIPMENT RENTAL INDUSTRY LACKED A UNIFIED,
SCALABLE DIGITAL PLATFORM TO CONNECT EQUIPMENT OWNERS WITH RENTERS.
Objective
Design and deliver a user-friendly MVP that made renting equipment as simple and accessible as possible.
Approach
Focused on UX-first development, clear pricing, and seamless booking to build trust in a traditionally offline industry.
Outcome
Launched a fully functional MVP, scaled platform adoption, and reached our first $1M in revenue before exiting the project.
Timeline
2019 – 2024
The Approach
STARTED WITH A VETTED TECH STACK TO BUILD A RELIABLE,
FOCUSED ON SPEED, STABILITY, AND DIRECT CONNECTIVITY.
Frontend
React, Redux, Lodash, Moment.js
Backend
Node.js, Sharetribe, AWS
Analytics
GA4, Facebook Pixel, Leadfeeder
Integrations
Stripe, Klaviyo, Hubspot, Cloudflare
Platform Evolution
SaaS Transition
As vendor demand grew, we transitioned into a SaaS model with fully-featured dashboards for inventory, bookings, and admin controls.
E-Commerce Expansion
Launched branded online rental stores for partners across the U.S., combining marketplace visibility with custom storefronts.
Security & Compliance
Built-in KYC and security checks helped prevent over $2M in equipment theft, reinforcing trust in the platform.