Sovi Creative
What started as two developers collaborating on a couch in High Park, Toronto, has grown into one of Shopify’s most trusted and reputable Shopify Plus Implementation Agencies—known for delivering innovative, scalable solutions and exceptional client partnerships.
Date
2013 - 2019
Role
Co-Founder, Strategy, and Design Lead
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Overview
As the Strategy and Design Lead at SOVI Creative, I played a pivotal role in transforming the digital presence of global brands by delivering high-converting eCommerce experiences. Leveraging our expertise in Shopify Plus, we helped companies like Unilever, Estée Lauder, Heineken, L'Oréal, and Nestlé scale their online operations. View a few highlighted projects I had the chance to work on.
Dove Personalisation DTC
Unilever Canada and UK engaged us to design a personalized direct-to-consumer experience, enabling customers to customize Dove bottles through an interactive and seamless online interface.
My Role
Led the end-to-end UX, product definition, and Shopify Plus implementation for Dove’s personalization pilot across Canada and the UK.
Business Goal
Launch a premium personalized DTC experience that allowed customers to design custom Dove bottles—driving brand affinity and new product testing.
Impact
Launched a fully customized personalization engine within Shopify, achieving high conversion rates and validating market interest for expansion.
Project Timeline
Full project delivery within 16 weeks
Seventh Generation DTC
Seventh Generation partnered with us to bring their mission of sustainability to life through a modern direct-to-consumer experience—empowering eco-conscious consumers to shop their values via a seamless, branded eCommerce platform.
My Role
Directed product strategy, UX design, and technical planning to bring the Seventh Generation DTC experience to market, bridging sustainability with digital innovation.
Business Goal
Enable direct-to-consumer reach by building a scalable, branded eCommerce experience tailored to the needs of environmentally conscious customers.
Impact
Delivered a best-in-class DTC storefront that aligned with brand values, improved performance, and opened a new digital revenue stream.
Project Timeline
Delivered over a 12-week period
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Me To We Plus Migration
Me to We—an initiative by WE Charity (formerly Free the Children)—engaged us to lead the migration of their eCommerce presence to Shopify Plus, aligning their mission-driven retail efforts with a more scalable and impactful digital platform.
My Role
Led product strategy, platform migration planning, and UX design execution as the main point of contact between stakeholders and our delivery team.
Business Goal
Empower Me to We with a flexible and scalable DTC solution on Shopify Plus—enhancing operational efficiency while supporting storytelling and mission-driven commerce.
Impact
Streamlined internal workflows, improved site speed and accessibility, and elevated the brand's online experience—driving stronger engagement and conversion.
Project Timeline
Full project delivery within 16 weeks
After 7 Amazing Years, We Sold
At SOVI Creative, we pushed the boundaries of what's possible with Shopify Plus, delivering scalable, high-performing, and visually compelling eCommerce experiences. Our work with industry-leading brands showcases the power of combining design, technology, and strategy to drive measurable business outcomes.
Thank you to everyone who made this journey possible.